Job boards are noise now
One post attracts hundreds of AI-polished applications that all read the same. The best reps aren't on job boards anyway — they're being placed through networks like ours before roles are ever advertised.
Sales Recruitment & Team Building
Your next top performer is on the roster.
AI can fill your pipeline — it takes people to close it. The Sales Roster recruits, vets and places the appointment setters, SDRs and high-ticket closers who turn attention into revenue, then helps you scale them into a full sales team.
5-Stage Vetting
7-Day Shortlist
30-Day Guarantee
0 DaysAverage time to vetted shortlist
0-StageVetting on every candidate
1-in-0Applicants who make the roster
0-DayReplacement guarantee
Why Sales Hiring Is Broken
Hiring salespeople in 2026 is harder than ever
Job boards are drowning in noise, CVs are polished by AI, and everyone claims a track record. The cost of a bad sales hire isn't the salary — it's the pipeline they burn while you find out.
Interviews don't predict performance
Salespeople interview brilliantly — it's literally the skill. The only reliable predictor is watching them sell: live role-plays, real objections, verified numbers from previous offers. That's what our vetting is built on.
Great hires fail without infrastructure
An A-player on a broken comp plan with no KPIs, no scripts and no onboarding still churns. Most recruiters walk away at the signature — we build the ramp plan before day one and stay through the first month.
The fix isn't more applicants. It's proof before the hire.
Who We Place
The sales roles we recruit and place
From first touch to signed deal — vetted, remote-ready sales talent matched to your offer, your niche and your comp structure.
Appointment Setters
Front-line reps who turn DMs, inbound leads and communities into qualified calls on your calendar.
- Instagram & LinkedIn DM setting
- Inbound lead qualification & triage
- Show-rate & no-show follow-up systems
- Speed-to-lead response ownership
Best for: founders drowning in unworked leads
SDRs & Outbound Reps
Proactive hunters who build pipeline from cold — email, phone and social — so your closers never run dry.
- Cold calling & cold email sequences
- List building & ICP targeting
- CRM hygiene & pipeline reporting
- Qualified meetings booked weekly
Best for: businesses that need predictable pipeline
High-Ticket Closers
Experienced closers for coaching, consulting, agency and premium service offers from £2k to £20k+.
- Zoom & phone closing
- Objection handling & deal follow-up
- Commission-driven, KPI-accountable
- Verified close rates from past offers
Best for: founders ready to step off sales calls
Also placing Sales Managers and team leads for businesses scaling beyond their first pod.
The Vetting Standard
Fewer than 1 in 12 applicants make the roster
Anyone can send you CVs. We send you reps who have already been interviewed, role-played against a live sales scenario, tested and reference-checked — so your interviews are about fit, not filtering.
Applications received
100%
Pass screening
40%
Pass interview
22%
Pass live role-play
14%
Pass scenario testing
10%
Make the roster
8%
1
Application & Screening
Every rep submits their sales history, verified numbers and a video introduction. We screen for real track record, communication quality and coachability — AI-polished applications don't survive a video screen.
2
Structured Interview
A deep-dive into past offers sold, price points, lead sources, KPIs hit and why they left previous roles. Vague answers and inflated claims get filtered here.
3
Live Role-Play Assessment
Candidates sell against a real scenario with live objections — price pushback, "I need to think about it", partner objections. We score tonality, structure, discovery and close.
4
Scenario & Systems Testing
Written follow-up tasks, CRM discipline, response speed and message quality — because most deals are won in the follow-up, not the first call.
5
Reference & Track Record Checks
We speak to previous employers and verify performance claims. Only candidates who pass all five stages are eligible for a client shortlist.
The Placement Process
Our sales hiring process: brief to placed rep in five stages
A structured, transparent process with clear timelines — click through each stage to see exactly what happens and what you get.
Stage 01
Discovery & Role Design
We start with a strategy call to understand your offer, price point, lead flow and sales cycle. From that, we build a role scorecard — the exact profile, experience and KPIs the hire needs to succeed in your business, not just a generic job spec.
What you walk away withA defined role scorecard, a comp structure benchmarked to your niche, and an agreed search timeline.
What happens in this stage
- Strategy call — offer, pricing, lead sources, current sales process and where it's breaking.
- Role scorecard — must-have experience, activity targets and 90-day KPIs defined up front.
- Comp design — base and commission structures benchmarked against your niche so offers land.
- Terms agreed — placement fee and terms fixed before we search — no surprises.
Stage 02
Search & Vetting
We search the live roster first — reps already vetted and matched by niche — then run targeted outreach across our network for the specific profile your scorecard demands. Every candidate passes our five-stage vetting before they're scored against your role.
What you walk away withA pipeline of candidates vetted against your actual offer — not keyword-matched CVs.
What happens in this stage
- Roster search — pre-vetted reps with experience in your niche and price point surfaced first.
- Targeted outreach — active headhunting across our sales community for scarce profiles.
- Five-stage vetting — screening, interview, live role-play, scenario testing, references.
- Scorecard scoring — each candidate rated against your role's specific KPIs and must-haves.
Stage 03
Shortlist & Interviews
You receive a shortlist of 2–4 candidates with full vetting notes and role-play recordings, so you can hear them sell before you ever meet them. We coordinate the interviews and arm you with a structured interview guide built from your scorecard.
What you walk away withA confident hiring decision made from evidence — recordings, scores and verified references.
What happens in this stage
- Candidate dossiers — track record, vetting scores, role-play recordings and reference notes.
- Interview coordination — we handle scheduling; you just show up to the calls.
- Structured interview guide — questions mapped to your scorecard so every interview is comparable.
- Paid trial option — see the rep work real leads for a week before committing.
Stage 04
Offer & Onboarding
Once you've chosen, we handle the offer and comp conversation, then build the rep a 30-60-90 day onboarding plan so they ramp fast: scripts, CRM setup, KPI targets and first-week activity goals — not "here's a login, good luck".
What you walk away withA rep who starts with a plan, clear targets and everything they need to produce in week one.
What happens in this stage
- Offer management — we negotiate comp and start dates so nothing stalls at the finish line.
- 30-60-90 plan — ramp milestones and KPI targets agreed with you before day one.
- Systems checklist — CRM access, scripts, calendars, tracking links — set up and tested.
- Week-one targets — clear activity goals so momentum starts immediately.
Stage 05
Backing & Performance
Placement isn't the finish line. For the first 30 days we run weekly check-ins with you and the rep, review KPI performance against the scorecard, and step in early if anything drifts. If it's not working, we replace them — free.
What you walk away withA placement protected by a 30-day replacement guarantee and real accountability.
What happens in this stage
- Weekly check-ins — with both sides for the first month, so issues surface early.
- KPI reviews — activity and conversion tracked against the 30-60-90 plan.
- Course correction — coaching input if ramp is slower than planned.
- 30-day guarantee — if the rep leaves or underperforms, we replace them at no extra cost.
Beyond One Hire
We don't just fill seats — we build sales teams
Most founders don't need "a closer". They need a sales function that runs without them. We help you sequence the right hires at the right stage — click each stage to see the team take shape.
Sales ManagerKPIs · coaching · reviews
CloserHigh-ticket calls
CloserHigh-ticket calls
SetterDMs & inbound
SDRCold outbound
SDRCold outbound
Stage 1 — First setter placed
How We Help You Scale
Everything around the hire, handled
Built by operators who run sales teams and marketing systems — not a generic recruitment desk. The placement is the start; the infrastructure is what makes it stick.
Comp Structure Design
Base, commission and bonus structures benchmarked to your niche and margins — attractive enough to land A-players, sustainable enough to protect your P&L.
KPI & Tracking Frameworks
Activity metrics, conversion benchmarks and reporting cadences defined from day one, so performance is visible weekly — not discovered quarterly.
Scripts & Sales Assets
Call frameworks, DM setting scripts, objection-handling guides and follow-up sequences tailored to your offer, so new reps ramp in days.
Onboarding Systems
Every placement includes a 30-60-90 plan with ramp milestones, CRM setup and first-week targets — so day one produces momentum, not admin.
Performance Management
Weekly check-ins through the first month, KPI reviews against the scorecard, and coaching input if ramp drifts — accountability on both sides.
Team Sequencing Strategy
A roadmap for which role to hire next and when — setter, closer, SDR, manager — mapped to your lead flow, revenue and capacity, not guesswork.
The Difference
The Sales Roster vs job boards vs traditional recruiters
| What you get | Job Boards | Traditional Recruiters | The Sales Roster |
|---|---|---|---|
| Candidates proven by live role-play | ✕ Self-reported CVs | ✕ CV & interview only | ✓ Recordings included |
| Sales-specialist vetting | ✕ None | ~ Generalist screening | ✓ Five-stage, sales-only |
| Comp & KPI design included | ✕ | ✕ | ✓ Built in stage one |
| Onboarding & 30-60-90 plan | ✕ | ✕ Ends at signature | ✓ Plus weekly check-ins |
| Replacement guarantee | ✕ | ~ Varies | ✓ 30 days, free |
Results
Built by people who sell, for people who sell
For Sales Reps
Get placed into your next sales role
Setters, SDRs and closers: join the roster and get matched with vetted offers that fit your experience, schedule and earning goals. Pass vetting once — get considered for every role that fits.
- Vetted offers only — real lead flow, real comp, no dead calendars
- Remote-first roles — UK, US, Canada & Australia time zones
- One vetting, many doors — pass once, matched continuously
- Comp you can trust — structures we helped design ourselves
FAQ
Sales recruitment questions, answered
Most clients receive a vetted shortlist within 7 days of the discovery call. Full placement — from brief to a rep starting with an onboarding plan — typically lands between days 12 and 16, depending on your interview availability.
We agree a placement fee and terms before we start searching, so there are no surprises. Every placement includes the 30-60-90 onboarding plan, first-month check-ins and a 30-day replacement guarantee.
Every rep passes five stages: application screening, a structured interview on verified track record, a live role-play assessment against real objections, scenario and systems testing (follow-up, CRM, written comms), and reference checks with previous employers. Fewer than 1 in 12 applicants make the roster.
Most placements are remote-first, matched to your time zone and market across the UK, US, Canada and Australia. Hybrid and in-office placements are available where the role requires it.
Yes, where the offer and lead flow genuinely support it. Comp structures — base plus commission or commission-only — are designed in stage one and benchmarked to your niche, because the wrong structure repels exactly the A-players you want.
Yes — it's built into stage one. We design base and commission structures benchmarked to your niche, define activity and conversion KPIs in a role scorecard, and set the 30-60-90 ramp targets before the rep starts. A great hire on a broken comp plan still fails, so we fix both.
Yes. Many clients start with one setter or closer and scale from there. We map a hiring sequence to your lead flow and revenue — setter, closer, SDRs, then a sales manager — and place each role as the business is ready for it.
Coaches, consultants, agencies, e-commerce brands and premium service businesses across the UK, US, Canada and Australia — anywhere a strong setter, SDR or closer directly moves revenue.
If a placed rep leaves or underperforms within the first 30 days, we replace them at no additional cost. We run weekly check-ins through that period specifically so problems surface early — we're incentivised to get the match right the first time.
Stop gambling on sales hires.
Book a consultation and get a vetted shortlist of setters, SDRs or closers this week — or join the roster and get placed.