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About The Sales Roster

Specialist recruitment. An operator's perspective.

We help online, service-based businesses recruit the people who work their pipeline — with the role, preparation and performance expectations considered together.

Discuss your next hireMeet our approach

Appointment setters and high-ticket closers are our specialism. We work with businesses across the UK, US, Canada and Australia.

Leadership

The people behind The Sales Roster.

Beau Angelo Asprey

Beau Angelo Asprey

Founder

Jack Rees

Jack Rees

Founder

Our foundations

An operator's view of the sales function.

Beau founded The Sales Roster after seeing the same problem from both sides of the table: businesses generating more leads than they could handle, and talented setters and closers stuck in roles that were never set up to let them perform.

He also runs Verv Marketing, a performance marketing agency for coaches, consultants and agencies. Generating demand is only half the job — without a team built to work it, leads sit unactioned and the founder ends up back on the calls.

“Not enough leads was rarely the issue. Not having the right people to work them always was — so we built the team side ourselves.”
Headquarters

London, UK

Markets

UK · US · Canada · Australia

Specialism

Setters & closers

Our approach

The role is only one part of the team.

We connect the people side of sales with the process around them: a clear offer, relevant lead flow, a useful scorecard and a considered handover.

01

Stay specialist

Our focus is appointment setters and high-ticket closers. That focus shapes the questions we ask, the scenarios we test and the details we look for in a brief.

02

Look for evidence

A confident interview is a starting point. Live assessment, scenario testing and references help establish how a person actually works.

03

Build around the business

We agree the role, compensation and KPIs around your offer and lead flow. A good fit is specific to the team the person is joining.

Testimonials

Real words. Real results.

“
We'd burned months hiring setters who couldn't book. The shortlist we got was a different level — our new setter filled the calendar in week two.
FounderOnline Coaching Brand
“
The vetting is the difference. Every candidate had already been role-played and tested against our offer, so our interviews were about fit — not filtering.
Managing DirectorMarketing Agency
“
They didn't just place a closer — they designed the comp plan, set the KPIs and ran the check-ins. It felt like adding a sales director, not a recruiter.
CEOConsulting Firm
“
Setter and closer placed within the same month, and the handoff between them was mapped out for us. It finally feels like a sales team, not two hires.
FounderPremium Service Business
The next conversation

Build the team your next stage needs.

Tell us about your offer, lead flow and the seat you need to fill. We will help you define the right next hire.

Discuss your next hireExplore our services