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Sales team builds

Build a sales function that works as one.

From the first setter or closer to a team with clear leadership, we sequence the hires around your offer, lead flow and stage of growth.

Sales team builds

Clear roles. Connected work.

  1. Define the function

    Offer, lead flow and current capacity

  2. Connect the right seats

    Setters, closers and clear ownership

  3. Prepare the handovers

    Shared standards and a review rhythm

Illustrative team blueprint · hire in the right sequence

The path in practice

  1. 01
    Blueprint

    Define roles around the lead flow

  2. 02
    Recruit

    Fill the right seats in sequence

  3. 03
    Perform

    Train, hand over and review

Sales team building

Your sales team, built in stages.

Most founders don't need "a closer" — they need a sales function that runs without them. We map the team to your lead flow, then place each seat as the business is ready for it.

Stage 1 · Getting off the tools

Your first setter

A vetted setter takes over DMs, inbound leads and follow-up, so every enquiry gets worked and your calendar fills — while you still close.

SSetter
Future seat
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1 seat placedStage 1 of 4
The role in practice

Every seat has a purpose. Every handoff has an owner.

A team works when the roles, capacity and handovers fit together. We map the function around your offer and lead flow, then sequence setter, closer and leadership hires as the business is ready for them.

01

Map the function

Understand your offer, lead sources, current sales capacity and the work still sitting with the founder. Build a role blueprint before adding headcount.

02

Hire in the right order

Start with the seat that addresses today's constraint. Add setters, closers and team leadership in stages, matched to the opportunity and the management capacity around them.

03

Make the handoffs work

Set shared qualification standards, compensation, KPIs and reporting. Give every person a clear remit and every prospect a clear next step.

For businesses moving from founder-led sales to a structured sales function.

The scorecard

Define the standard before the search.

Experience matters when it is relevant to your offer. We agree what good looks like, then assess evidence against the role.

  • Role purpose and capacity by stage
  • Setter–closer qualification and handover
  • Compensation, KPIs and accountability
  • Onboarding, reporting and performance check-ins
See the assessment process
Before go-live

A new hire needs the right foundations.

Recruitment continues through preparation and handover. The person you choose is trained on your offer, with clear expectations before they begin.

  • A team blueprint matched to current lead flow
  • Role scorecards and a practical hiring sequence
  • Shared systems, handover rules and a review rhythm

Fees, timelines, role requirements and placement terms are agreed with you before the search begins.

Useful to know

A clearer brief starts here.

Do we need to hire every role at once?

No. The blueprint sets the direction, while recruitment follows the seats you are ready for. Most clients can begin with a single setter or closer.

What if we already have part of a sales team?

We start with the team and process you already have. The brief identifies the missing capacity or handover, so new hires complement the people already in place.

Our commitment

We share the risk of every placement.

30-day replacement guarantee

If a placed rep leaves or underperforms within the first 30 days, we replace them at no additional cost.

Support beyond the placement

Weekly check-ins, KPI reviews and a clear onboarding plan help your new team start with structure and accountability.

Terms agreed upfront

Fees, terms and scorecards are agreed before we search — and every engagement is backed by a formal client services agreement.

The next conversation

Start with the blueprint.

A clear team structure makes the next hire easier to get right. Talk through the seats you need now and the function you are building towards.